Chris Hay

I run Performify, an independent performance marketing consultancy for brands that have outgrown generalist agencies. Most performance problems are not just media problems. They usually sit somewhere between paid media, tracking, attribution, data infrastructure and the commercial model behind the numbers. That is where I work. I help scaling brands, in-house teams, founders and investors make better decisions across: - Paid media strategy and hands-on PPC across Google, Meta, Microsoft and Apple Search - GA4, GTM, server-side tracking, Enhanced Conversions, Consent Mode and Meta CAPI - BigQuery marketing data warehouses, reporting automation and multi-market reconciliation - MMM, forecasting, LTV/CAC modelling and budget planning - Marketing due diligence for PE, VC and debt-backed transactions Before Performify, I led performance marketing and operations through the Vodafone-backed MBO of vouchercloud and the later sale of Cloud Savings Company to Groupon, a NASDAQ-listed company. My bias is simple: evidence beats opinion. If the numbers do not reconcile, the strategy is not ready. You get the senior person on the call, in the account, and in the model.